Marc Mulholland

With a lifelong passion for basketball, Marc Mulholland has served as Vice Chair of Basketball Northern Ireland, overseeing operations, strategy, communications, performance, partnerships, funding, and finance. A board member for over six years, Marc has been instrumental in shaping the sport’s operational, strategic, funding and performance direction across Northern Ireland.

As founder of SCRAM Sports, Media & Entertainment, Marc delivers major international sporting events and creative projects — specialising in basketball operations, broadcast, marketing, logistics, and consultancy. His recent work spans FIBA EuroBasket 2025 (Cyprus), WBIT March Madness (Indianpolis 2025) FIBA Men’s Olympic Qualifiers (2024, Puerto Rico), NCAA March Madness (2022), and a period as Senior Manager for Basketball Business Operations (EMEA) with NBA Europe.

Marc is also an accomplished documentary filmmaker, producing & directing House of Hopla — a Belfast basketball story of Basketball, Brotherhood and Belfast — and NI: Made for Sport, both featured on CBS Sports.

A former Irish international player, Marc represented Ireland at Junior Men’s EuroBasket tournaments and played across the US in Scholar Athlete Games. He has played for St.Galls Basketball Club, Queens, Lisburn Scorpions, UU Tigers and dedicated over two decades to club and performance coaching, developing Basketball NI’s first funded Performance Pathway for both 3×3 and 5×5 formats in partnership with Sport NI and NI Commonwealth Games.

Marc has delivered multiple partnerships for Basketball NI delivering the first JrNBA programme to Basketball NI in partnership with the NBA in 2023 and has recently delivered a multi-year agreement with the NBA until 2029. He has also brought recognition through the FIBA Foundation creating ground breaking programmes helping deliver growth for ‘Women in Sport’ in #BasketballforGood projects being replicated across national federations in the FIBA Foundation network.

In 2020, Marc founded the Belfast Bulls Basketball Club, running community programmes including Baby Steps to Basketball, FUNdamentals, Game Time, Ma Bulls and Da Bulls. He was selected by FIBA to join the FIBA Time Out programme developing the sport with 50 nations across the globe and also works globally as a FIBA Mentor. FIBA recently selected Marc, as 1 of 25 NXT GEN Leaders, in their FIBA Academy supporting the growth of leaders in the sport helping develop federations, basketball operation and athletes across all facets of the sport and its governance.

Previously, Marc served as Executive Producer for the Basketball Hall of Fame Belfast Classic — bringing the first Division 1 NCAA tournament to Europe in 2017 and 2018 delivering basketball operations and live telecasts on CBS Sports Network — and as Executive Director with Inspirus Sports, expanding NCAA basketball to global audiences in 2022 with Dublin Basketball Classic and the London Basketball Classic .

He also spent four years on the board of the NI Sports Forum, helping shape multi-sport strategy and government engagement during the Return to Play phase for indoor sports.

Away from the court, Marc is happiest spending time with his wife and two sons, Luca and Leon.